Helpful mnemonic to remind college student to log into the student portal. For facebook.

Concept & Copy: Héloïse Chung
Art: Robbie Guertin

Helpful mnemonic to remind college student to log into the student portal. For Facebook

Concept & Copy: Héloïse Chung
Art: Robbie Guertin

We captured the sweet and sour spirIt of the Sour Patch Kids in a Halloween-themed Instagram campaign. Fans could choose from among nine haunted house videos that enticed them to engage with the brand. In return, they received a sweet or sour direct message.

Agency: Vaynermedia
Concept and Copy Direction: Héloïse Chung
Art Direction: Brandon Garrison
Micro-Content Producer: Victoria Dickerson
Video: Keith B Smith
Press: Digiday

Ritz holiday campaign coincided with NBC's screening of Peter Pan and featured the crackers as part of the mythical narrative.

Agency: Vaynermedia
Concept: Héloïse Chung
Art Direction: Brandon Garrison
 

While presenting campaign ideas for their new card offering, I named one campaign "CashForward." Barclaycard liked it so much, they changed the original name of their card to match.

Helped launch new line of paints and well as Lion brand yarn partnership and Avery brand partnership, including naming products, crafting product copy and instructions and promotional copy.

Named the approximately 100 new colors offered in new multi-surface paints. Faves include: ballet slipper, poodle skirt, seaweed, mother of pearl, beach glass, cloud, habanero, date night pink, wedding cake, summer linen, arrowhead, beetle black, sycamore bark, snow pea, and marmalade

Travel guide featuring select scents

Travel guide featuring select scents

Featuring independent clothing designers

Featuring independent clothing designers

Featuring independent clothing designers