SPK: Instagram Haunted House
We captured the sweet and sour spirIt of the Sour Patch Kids in a Halloween-themed Instagram campaign. Fans could choose from among nine haunted house videos that enticed them to engage with the brand. In return, they received a sweet or sour direct message.
Concept and Copy Direction: Héloïse Chung
Art Direction: Brandon Garrison
Micro-Content Producer: Victoria Dickerson
Video: Keith B Smith