SPK: Instagram Haunted House

Sour Patch Kids: Instagram Campaign

Instagram Halloween Campaign 

SPK: Instagram Haunted House

We captured the sweet and sour spirt of the Sour Patch Kids in a Halloween themed Instagram campaign. Fans could choose from among nine haunted house videos that enticed them to engage with the brand. In return, they received a sweet or sour direct message. 

Agency: Vaynermedia
Concept and Copy Direction: Héloïse Chung
Art Direction: Brandon Garrison
Micro-Content Producer: Victoria Dickerson
Video: Keith B Smith
Press: Digiday

Sweet DM

Sweet DM

Sour DM

Sour DM

Sweet DM

Sweet DM

Sour DM

Sour DM

Sweet DM

Sweet DM

Sour DM

Sour DM

Sweet DM

Sweet DM

Sour DM

Sour DM

Sweet DM

Sweet DM

Sour DM

Sour DM

Sweet DM

Sweet DM

Sour DM

Sour DM

Sweet DM

Sweet DM

Sour DM

Sour DM

Sweet DM

Sweet DM

Sour DM

Sour DM

Sweet DM

Sweet DM

Sour DM

Sour DM

End of Campaign Wrap Up

End of Campaign Wrap Up